Director of Marketing
At Silent Eight, we develop our own AI-based products to combat financial crimes that enable things like money laundering, the financing of terrorism, and systemic corruption. We’re a leading RegTech firm working with large international financial institutions such as Standard Chartered Bank and HSBC. Join us and help make the world a safer place!
As the Director of Marketing, you will lead our ABM efforts and drive revenue growth through targeted, personalized marketing strategies. In this role, you will be responsible for developing and executing comprehensive ABM programs that align with our overall business objectives and deliver measurable results. You will collaborate closely with sales, product marketing, and other key stakeholders to ensure the success of our ABM initiatives.
Responsibilities
- Strategy Development: Design and execute comprehensive ABM strategies to target high-value accounts, ensuring alignment with business objectives.
- Campaign Execution: Design creative, customized programs to drive demand in key territories and strategic accounts, using an integrated marketing approach with various tactics, including email, direct mail, display, social, events (virtual and in-person), print, video, interactive reports, and more.
- Measurement and Reporting: Measure, analyze, and report on target accounts penetration and the impact of ABM efforts on marketing pipeline attribution. Through reporting, justify marketing spend via pipeline build in our target accounts, knowing for each dollar spent, the return in pipeline add or advancement.
- Cross-functional Collaboration: Work closely with Sales, Product, and Customer Success teams to develop and implement cohesive go-to-market strategies which propels revenue growth.
- Data-Driven Insights: Leverage data analytics to optimize ABM campaigns, measure performance, and refine tactics for greater impact.
- Content Creation: Develop compelling content and messaging tailored to the needs and pain points of target accounts.
- Customer Insights: Conduct market research and gather customer insights to inform ABM strategies and enhance value propositions.
- Technology Utilization: Utilize marketing automation tools, CRM systems, and ABM platforms to execute and track campaigns effectively.
Requirements, Knowledge, Skills and Abilities:
- Minimum of 10 years in marketing, with at least 3- 5 years in a senior ABM role within the tech or financial services industry. Momentum ITSMA, Inflexion Group certification would be a plus.
- Strong understanding of ABM principles, strategies, and best practices, leading to the development of our GTM marketing approach.
- Proficiency in marketing automation tools (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABM platforms (e.g., Demandbase).
- Outstanding project management and coordination skills with the ability to track multiple, simultaneous projects and deliverables.
- Ability to analyze data, derive actionable insights, and make data-driven decisions.
- Demonstrated ability to develop and execute a GTM strategy for reaching our clearly defined target market to accelerate top of funnel pipeline development.
- Excellent verbal and written communication skills, with the ability to craft compelling narratives and engage stakeholders at all levels.
- Proven leadership and team management skills, with a track record of building and motivating high-performing teams.
- Strong interpersonal skills and the ability to work cross-functionally in a fast-paced, dynamic environment.
We offer
- Engagement type: B2B contract
- Competitive salary
- Employee stock options
- Paid days to balance your work and life in a way that suits you best
- Location: Fully-remote, forever
- Career growth: Promotion and great development opportunities within the organization
- Passionate leadership
- Collaborative team
- The chance to be an integral part of an award-winning, fast-growing RegTech company that values a friendly working atmosphere.
- Department
- Revenue
- Locations
- Poland
- Remote status
- Fully Remote
Our Culture
You will be co-creating our business solutions
We believe that your feedback allows us to create the best solutions as well as adjusted work culture. You will have a real impact on the growth of the company and the product we develop.
Experienced team
We aren’t your run-of-the-mill tech start-up. At Silent Eight, everyone is a leader in their own field with perspective and experience shared across teams and departments.
Development-centric
Because learning never ends, we empower our employees to invest in themselves. We provide a range of resources such as paid Development Days, in-house training, lunch-and-learns, etc. to make sure our employees are continuing to grow each day.
Team building events
We know that our success is only possible if we work together as a team. We are a group of passionate individuals united by a common mission. Therefore we like to meet together regularly to connect not just as coworkers, but as human beings, whether it’s at an offsite in Dubai or a weekly “Tea Time” to catch up.
100% remote work forever
We are not new to working remotely. In fact, we’ve been doing it since 2013 and we know how to make you feel supported, connected, and included. We believe that the freedom to choose where you work from is important to finding the journey that is right for you.
Don’t wait! Join our team today!
Silent Eight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other classification protected by applicable federal, state or local law.
Statement on Unsolicited Outreach by Recruitment Agencies
Silent Eight Pte. Ltd. and its affiliates and subsidiaries (“Silent Eight”) have an internal recruiting team. Silent Eight may occasionally supplement our recruitment efforts with the assistance of staffing agencies, placement services, and professional recruiters (“Agency”).
To protect the interests of all parties, Silent Eight will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Silent Eight, including unsolicited resumes sent to any of Silent Eight mailing addresses, email addresses, directly to Silent Eight coworkers, or to Silent Eight’s database will be considered Silent Eight property. Silent Eight will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Silent Eight will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
Agency must obtain advance written approval from Silent Eight to submit resumes, and then only in conjunction with a valid fully executed placement agreement and assignment letter. Silent Eight will not pay a fee to any Agency that does not have such written agreement in place.
If you are an Agency wishing to work with Silent Eight, please use the contact form posted on our website (https://silenteight.com/get-in-touch).
Director of Marketing
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